Fueled by…What? Toyota Kicks Off New Series about Hydrogen Power
It’s not often we see automakers break the mold of political correctness, and we’ve been in the business for a long time here at Lancaster Toyota. The first online video in Toyota’s new multi-part “Fueled by Everything” series is titled “Fueled by Bullsh*t,” and purports to answer a relatively simple question: is hydrogen bullsh*t? Or is bullsh*t hydrogen?
Toyota hired award-winning documentary filmmaker Morgan Spurlock (best known for Super Size Me) to direct the new series, which aims to show viewers the numerous sources available to generate the hydrogen required to power its new Mirai fuel cell vehicle.
The first episode goes for a bit of obvious shock value and explains how even processed dung—literally bullsh*t—can make the car run (and quite cleanly, given what went into it). Despite being able to go 300 miles on a full tank and refueling in just five minutes, the Mirai produces no emissions other than water vapor!